The Belgian Red Devils are our national football team and they are a true hype. Their popularity is immense. One of the main reasons for this popularity is the huge marketing machine that supports them. In this article we will talk about some of its key strategies.

First of all they try to involve the fans as much as possible. This is done by various events like open training sessions or fan days. During such fan days the fans can watch the players train and even have a meet and greet with their favorite player(s).

Besides organizing special fan events, the Red Devils also have an official fan club called “1895”. This club oversees all the other officially recognized fan clubs. In total there are about 240 recognized fan clubs. Being part of such a club increases the chances people have to obtain tickets for matches.

Next we got social media. The marketing team of the Red Devils is very active on social media where they have interaction with the supporters, answer questions, share videos etc. At the moment they have about 1,3 million followers on Facebook.

The last key strategy is the gadgets. The Red Devils have an online webshop where they sell all kinds of different items related to the team. This goes from flags and balls to scarfs and shirts.